Senior marketers are planning to boost their spend and adoption of technology-assisted tools even after many have experienced hits to their revenues and budgets over the past year.
Despite the COVID-19 pandemic leading to falling revenues for two in three Australian companies, marketing budgets have held up remarkably well.
Our inaugural Creating Connections report was designed to help understand what sets highly effective content marketers apart from the rest. We look at their approach in detail to provide guidance on their focus and tactics.
Despite revenue falling for two in three Australian businesses due to COVID-19, the majority have maintained or increased digital marketing and communications budgets and expect this to remain a priority through the recovery.